The Wick Culture - Louise Hayward The Wick Culture - Louise Hayward
Monday Muse

Interview: Lisson Gallery Partner Louise Hayward

Interview
Louise Hayward
30 June 2025
Interview
Louise Hayward
30 June 2025
Louise Hayward joined Lisson Gallery as Senior Director sixteen years ago, becoming partner in 2023. Lisson are widely acknowledged as among the world’s most influential contemporary art galleries, and are also one of the longest-running, established in London in 1967 where Nicholas Logsdail launched the careers of Minimal and Conceptual Artists who are now canonical and iconic. Hayward had worked with artists and collectors for more than two decades. A graduate of the Courtauld and the RCA, where she gained her MA in Curating Contemporary Art, Hayward previously worked as an assistant curator at the Tate, and founded STORE, a gallery which she ran from from 2003 to 2007, when she closed the space and joined Lisson. Hayward has a close relationship, extending back over decades, with artists including Ryan Gander, John Akomfrah and Marina Abramović. Here, Hayward shares with The Wick her tips for success in the gallery world, why galleries are intrinsic to London’s cultural scene, and why Lisson’s artist-led ethos is so important to its identity.

THE WICK:   What is it about the curatorial mission and vision of Lisson that has kept you excited and engaged for so long?

Louise Hayward:   I have worked for Lisson for 16 years and in that time we have grown the business from the two galleries on Bell Street, London to New York, Los Angeles and China. The growth has been led by an exceptional team with a curiosity for artistic exchange and the desire to build a network of collectors and museum relationships globally. When I first joined Lisson, I came from my own gallery, STORE, which held the principle of curatorial expertise at its core: in Lisson I found a natural home and as one of my dear collectors describes the gallery, ‘it is a place for evocative thought’. I’m also very lucky to have a number of great friends who double up as colleagues and artists. It’s no wonder so many of us have been at the gallery for years.

TW:   You have programmed some incredibly diverse and exciting exhibitions. Which for you has been most significant and why?

LH:   So hard to choose from the likes of John Akomfrah, Ryan Gander, Lee Ufan, Otobong Nkanga, Haroon Mirza and working with Ekow Eshun and Omar Kholief on group shows, but a personal, memorable highlight was the exhibition I curated in a traditional Hanok house in Seoul, Korea in 2023. It was a beautiful experience thinking through the history of the house and how to honour the architecture, garden and materials with works by our artists. As well as exhibitions, I work on the art fairs, designing and strategising all our booths – mini exhibitions on a treadmill of scheduling! I am working on one for Frieze London which will highlight artists whose ethos of environmental activism informs the very premise of their work.

TW:   We have heard you describe Lisson as an ‘artist-led’ gallery. What does that mean for you, and why is it important?

LH:   The ‘artist-led’ vision of Lisson stems from the 1960s when Nicholas Logsdail invited the artists he liked and admired to exhibit in the gallery. At the time, they were considered radical and the gallery created a brand associated with innovative thinking. This continues to the present day and we work closely with our artists to realise and present their ideas, seek museum partners for global audience engagement and place their works in the best collections. The gallery has always thought of a future of cultural legacy and impact, and a driver of market leadership – without art, society as we know it would not exist.

TW:   As a Londoner, why do you think gallery culture is so vital to the ecosystem of culture in the capital?

LH:   There are 100’s of galleries in London and they propel the ecosystem of arts in the city. Without the business generated by galleries, providing income to the artists and charitable support to the museums, the visual arts would fizzle out. I would like the government to lower the VAT rate on art made in the last 100 years to 5% (in line with our import fees and similar to the VAT rate of many European countries on art). This would provide a commercial infrastructure to support the arts in this country by incentivising collectors and companies to invest in art in the UK. Unless changes are made, we will see the prosperity generated by modern and contemporary art dissipate further and move across the Channel. I believe the future of UK exports will be AI and culture. AI is being subsided to the tune of billions, why not the arts?

“The gallery has always thought of a future of cultural legacy and impact, and a driver of market leadership – without art, society as we know it would not exist.”

TW:   As someone who is constantly travelling to fairs and auction weeks internationally, working with major collectors, what are your top things to pack on an art world trip away?

LH:   It’s hand baggage all the way, no matter where I’m going! Blazers and gold jewellery are my essentials – you can dress them up or down depending on the occasion.

TW:   What’s the Culturally Curious artwork or object you’re coveting right now and why?

LH:   I love to collect art by emerging artists and I adore a painting by Gregory Olympio, bought from Bland Projects in Capetown. I installed it in my study and it is a source of contemplation for me. Every piece I buy is very loved in my home.

TW:   Your top designer to wear to the next private view?

LH:   Don’t tell anyone, but I rarely wear designer clothes. I have some classics, my teen daughter calls them ‘vintage’, like a YSL tuxedo jacket, which I’ll pair with anything but I love denim… I can double-denim it every day. I recently met a fabulous designer from Sao Paulo, Ana Luisa Mendonça, whose fashion label, Diss Denim, will definitely feature in my Fall art fair wardrobe! @dissdenim.

TW:   As a prominent female leader working in sales and client cultivation, what are your top three tips on how to build relationships and sell?

LH:   Top tips: spend time with the people you truly like and respect and sell the art that makes you tick. Believing in what you do goes a long way towards success.

TW:   What is your favourite Culturally Curious spot to spend time in on a weekend off with your children?

LH:   The days of bribing my kids with an ice cream at a museum cafe are long gone…! However, they willingly still go to the Hayward Gallery, Serpentine and Frieze. My son loves Frieze Masters and studiously notes the prices of antiquities. I fear he’s inherited my collecting gene.

TW:   What is the book you would pass on and why?

LH:   I went from avidly reading fiction, to obsessively reading neuroscience when my son was ill, to biographies of artists and now I’m in a poetry phase. I adore the writing of Ocean Vuong and have given his books to my artists and friends. His first novel, On Earth we’re Briefly Gorgeous, is a stunning piece of literature, and the anthology, Time is my Mother is beyond words.

TW:   Who is your ultimate Monday Muse and why?

LH:   I have two Monday muses, one for life and one for art. Since I was young, I have loved Frida Kahlo; her art, the stories of her life, and mostly, her eyebrows. In the days pre-laser, the defining aesthetics of my teen existence was my monobrow! For life, I look to Serena Williams – a mother, athlete, perspective-shifter and uncompromisingly herself.


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