The Wick Culture - Luca Nocera The Wick Culture - Luca Nocera
Monday Muse

Interview Loughran Gallery Founder Juliette Loughran

Interview
Juliette Loughran
Photography
Luca Nocera
08 July 2024
Interview
Juliette Loughran
Photography
Luca Nocera
08 July 2024
As the daughter of classic car dealer William Loughran, Juliette Loughran developed a passion for cars from a young age. Her career began at the family business, where Loughran learned from her father’s steely work ethic and approach to exceptional customer service. Loughran began collecting artworks which she would hang on the showroom walls, which soon snowballed into setting up her own London-based gallery. Loughran Gallery has been active since 2012, showcasing contemporary artists with a roaming gallery model. Their latest exhibition included works by Polly Morgan, Ed Ruscha, Harland Miller and Chris Levine, among others. She shares more about her passion for cars and contemporary art.

THE WICK:   You’re an avid collector of art and cars. Where does your interest in both stem from?

Juliette Loughran:   I first saw the relationship between cars and art in a literal sense years ago with the BMW art cars, which I still love today. We recently went to the Villa d’Este Concorso where they launched Julie Mehretu’s art car that went on to race at Le Mans this year. They also had many of the original art cars exhibited, which was great to see.

There are obvious similarities between collecting cars and art – not only in terms of their investment potential but more so the deep personal meaning that’s attached to them. I think we’ll continue to see more crossover in the future too.

We recently exhibited at Kiklo Spaces in Hampshire, which is a spectacular multi-dimensional space for cars and art – it was really interesting to see how people came for the art, but really wanted to see the cars too.

TW:   Loughran Gallery has been putting on ‘roaming’ exhibitions since 2012. Which exhibition are you most proud of?

JL:   I’ve really loved all our exhibitions but I think my favourite is our most recent, LOVE /lʌv/. We teamed up with Dynamisk founder Angeliki Kim Perfetti to create a feel-good group show exploring the theme of love. The last few years have been tough for so many, so I wanted to start 2024 on a more hopeful note. The result was a celebration of love in all its forms across painting, sculpture, photography and light installation, by an exciting group of emerging contemporary artists and established names. I’m very proud to say, it had the desired effect – there were smiles all around.


TW:   How has your approach to curating exhibitions evolved over the years?

JL:   I decided at the very start that I wanted to work with a relatively small roster of artists and really believe in each one. This has remained a constant throughout. Just as I tell my clients: if you love something, I don’t think you can go too wrong. I love the fact we move around and keep it interesting rather than stay in one place too. Each new space offers exciting opportunities and challenges. Nowadays, I enjoy having the shows run a little longer so we can really engage and bring different experiences throughout.

TW:   What role do you think technology will play in the future of both the automotive and art industries?

JL:   I am quite traditional in my technology ways, a phone and laptop is really all I need in that regard. However, I love how Jonathan Yeo has embraced technology, using virtual reality to create sculptures and 3D printing as well as traditional methods. I can’t quite get my head around a self-driving car but this is where we seem to be headed.

“If you love something, I don’t think you can go too wrong.”

TW:   Favourite books to pass on?

JL:   I love reading all things art and wellness and am a real believer in the mind-body connection. I really enjoyed And Breathe by Rebecca Dennis, The Healing Self by Deepak Chopra, Widow Basquiat by Jennifer Clement, and am currently reading The Story of Art Without Men by Katy Hessel.

TW:   Which artist and car would you like to add to your collection?

JL:   I would love a James Turrell light installation, I think you would find me sat in front of it for hours. I’d love a VW Camper Van with a super fun interior too. It’s something you can throw all the beach things in, make a picnic and spend the day in and out of the water with family and friends.

TW:   What are your favourite culturally curious spots in London?

JL:   We’re so spoilt for choice in London. I love the Serpentine Gallery and could get lost in the Tate Modern for hours… before an early dinner at The River Cafe, which would be the dream day for me.

TW:   Who is your ultimate Monday Muse?

JL:   My Monday Muse is my mum. She has so many passions and hobbies, loves life and really embraces everything she does – her feet do not touch the ground. She’s the best Gigi (grandma) and makes everything so fun for the kids, you’ll find her on her hands and knees laughing and joking. She’s the reason our two-year-old can reel off all the bird species you can imagine.


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