Interview Amanda Berry is the talent at the head of BAFTA
THE WICK: Tell us about a typical Monday for you.
Amanda Berry: I struggle to get out of bed as I’ve got used to just that little bit more sleep at the weekend. I try to keep at least part of Monday mornings free to catch up on what wasn’t achieved the week before but also to plan my priorities for the week and ensure I have what I need for the week’s meetings ahead.
TW: What are the biggest triumphs in your career to date?
I have been at BAFTA for 22 years and the reason I am still here is that I feel we achieve something each and every day and my dreams for the organisation just keep coming true. There are so many triumphs – the journey from the BAFTA of 1998 to the BAFTA of today, the global recognition of our Film Awards and putting our work with new talent front and centre of what we do. I have a saying that ‘talent is everywhere but opportunity is not’, and I want to make sure that we are creating that opportunity.
During the pandemic, we have delivered more activity and achieved a greater reach than ever before, including taking our ‘Breakthrough’ new talent activity to the US and India, in addition to the UK and China. Upcoming triumphs (hopefully!) include delivering the Film Awards (on 11 April) and the reopening of our HQ at 195 Piccadilly after two years of redevelopment that includes adding a whole new floor. The new building will allow us to dramatically increase the year-round work we do to find and support new talent, and ensure our activity reaches a global audience. Fundraising continues to help us deliver this, but I am overwhelmed by the support we have received to date to enable us to realise our vision.
TW: The way we consume film has changed dramatically in the past year. What do you predict for the future of film over the next decade?