The great and the good of the artworld came together in pilgrimage during Frieze Week to launch London Creates, a campaign to give fresh momentum to our great capital’s visual arts scene and celebrate its place at the centre of the world’s cultural map. Despite the challenges of the pandemic, the UK’s art market remains bigger than the rest of Europe’s combined and London is bursting with the greatest concentration of artists of any city in the world, alongside a rich ecosystem of top arts universities, and more than 200 museums and 800 galleries. Museum directors are the new rockstars in town.

Created in conjunction with the GLA Mayor’s Office led by Justine Simons, Evening Standard’s culture champion Editor in Chief Dylan Jones and Jane Boardman of M&C Saatchi, the goal is clear – spotlighting the contribution that culture makes to our economy (some £58 billion a year) and to people’s quality of life. All hail the big smoke as the city of culture. Leading artists, gallerists, museum directors, auction houses and media editors will be part of the mission as London Creates flies the flag for the capital’s culture. The Wick is proud to be an official partner, continuing our mission to open up expert art world perspectives and incubate fresh talent, alongside world leading visual artists and creatives.