Objects of Desire

The Wick Culture - Cara Delevinge, Ocean Coordinate

Objects Ocean co-ordinate, Project Zero

Turning the tide. In its commitment to protecting and restoring the ocean, global movement Project Zero has marked Earth Day (22 April) with a new campaign inviting the public to adopt or gift their own ocean co-ordinate. Available in 1km2, 10 km2 or 100km2 in the Arctic, Indian, Pacific and Atlantic oceans, each adopter (already among them is ambassador Cara Delevingne) will receive their own co-ordinate to post on social media with name, longitude and latitude. The campaign is also accompanied by a special, limited-edition T-shirt emblazoned with the words ‘Ours to Solve’ – a reminder for us to take ownership and responsibility in engaging with ocean-friendly behaviours. Time to make waves and save the big blue.


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