Viewing Football: Designing the Beautiful Game

As World Cup frenzy builds, the Design Museum presents the first major exhibition dedicated to the design story of the world’s most popular sport. Through more than 500 objects, spanning everything from George Best’s game-worn boots to sporting films and interviews, it reveals how human creativity has pushed the game to its technical and emotional limits.

Created in collaboration with the National Football Museum in Manchester, the exhibition is divided into five sections: performance, identity, crowds, spectacle and play. As you meander around the exhibition, you’ll learn about the master-planning behind the world’s most significant football stadiums, the evolution of materials used in boots and balls as well as the cultural significance of football in countries around the world. For fans of the game, this is essential viewing.