Interview Designer Alexandra Miro
Growing up in London with her art collector parents, she found her love of structure, form and colour in the works of female artists including Japanese sculptor Yayoi Kusama and English painter Chantal Joffe.
Art continues to inform her resortwear, which she launched in 2018 in response to the success of her swimwear. Head to a beach this month and it won’t take you long to find a fellow fan of her work soaking up the sun in the Whitney swimsuit.
THE WICK: What is on the agenda for a typical Monday?
Alexandra Miro: Every Monday I have a sense of optimism and purpose for the week ahead. Over the weekend I’ve been able to think and reflect about the past week and how I can implement positive changes going forward. As I travel a lot, it’s difficult to have a specific agenda, each Monday can look very different depending on where we are in the season. Sometimes I’ll be working on collections, whereas other times I’ll be focusing more on the day-to-day running of the business.
TW: You come from an impressive art lineage and studied history at University College London. What prompted you to start your label?
AM: It’s true, I don’t come from a traditional design background. I opted instead to study history. However, I do come from a very art-focused background and that helped my creative eye.
TW: How have you set yourself apart from other luxury swimwear brands?
AM: Alexandra Miro occupies a unique position within our sector. Our designs are fashion-forward, unique, competitively priced and appeal to women who want to make a bold style statement with their holiday dressing.
TW: In what ways does your collection enable women to feel empowered and comfortable?
AM: We want all women to look and feel confident when they wear our designs. We strive to create swimwear that sculpts and shapes the body by utilising fabrics and cuts that work on a variety of different body shapes.
“We want all women to look and feel confident when they wear our designs.”
