Objects of Desire
Object MAC Viva Glam x Keith Haring Lipstick
Add a pop of colour to your daytime look with MAC’s red Keith Haring lipstick. The collection of three special-edition matte lipsticks — in red, blue and yellow — is inspired by Haring’s signature primary colour palette and most famous works of art. What’s more, the full retail price from the sale of Viva Glam lipsticks is donated to organizations that support the health and rights of people of all ages, races and genders.
Readers in the US are in for an extra special treat. Dropping on April 10th, which is National Youth HIV/AIDS Awareness Day, is the Viva Glam x Keith Haring NFT collection. Yep, you heard us. MAC is making its first foray into the metaverse with a limited-edition collection of three animated illustrations of MAC Viva Glam lipsticks at increasing rarity levels that can be purchased with your credit card (crypto is not accepted)! All primary sales from the collection will go to the MAC Viva Glam Fund, and 2.5% of secondary sales on OpenSea will benefit the Keith Haring Foundation. What an entrance!