Objects of Desire

The Wick Culture - SUPERGUCCI

Object SUPERGUCCI

The continued rise of fashion NFTs has triggered an unprecedented range of innovative collaborations in the world of luxury fashion. Among the most exciting is Supergucci, a new collaboration between Gucci and Superplastic, the world’s leading creator of animated celebrities, limited-edition vinyl toys and digital collectibles.

Launching on 1 February, the three-part drop features a limited-series of ten different CryptoJanky NFTs co-designed by Gucci’s head of design, Alessandro Michele, and Superplastic’s virtual artists Janky & Guggimon. Each NFT is inspired by Gucci’s signature patterns, icons and symbols, and comes with an 8-inch tall ceramic sculpture. The price and exact nature of the NFTs will be revealed on 1 February. Get ready to pounce.


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