Marrakech meets Soho.
This summer,
Broadwick Soho is turning up the heat with a rooftop takeover from
El Fenn, the legendary Marrakech hotel beloved by artists, designers, collectors and anyone with a weakness for colour done properly. From 25 June to 31 August,
Flute becomes a London outpost of the El Fenn universe, bringing the hotel’s maximalist spirit to the Soho skyline through art, music, food, cocktails and a very persuasive argument for staying out past sunset.
Moroccan design, craft and contemporary culture are having a London moment, but Broadwick captures this energy and makes it its own, drawing visitors in with lanterns casting soft light, stripes and saturated colour close enough to touch, North African sounds drifting through the air and a menu shaped by Moroccan flavour that adds a sense of intimacy to the experience.
In true Soho fashion, art sits at the centre of the residency. Between Rooftops, curated in collaboration with Hassan Hajjaj and Atay Atelier, brings together work by Marrakech-based artists Ismail Zaidy and Fatimazohra Serri, whose practices both began on the rooftop. Painter Ali Maimoun adds a further dimension, drawing on Moroccan visual traditions through colour-led, expressive works. The mood is set before guests even reach the roof, with Hajjaj’s previously unseen
Rubbish Odalisque 2010/1431 installed on arrival.
Across the season, Flute will also host talks with Vanessa Branson, El Fenn’s Cultural Ambassador, and Jonathan Brook, Broadwick Soho’s Art Curator, alongside DJ sets and live performances bringing Moroccan and wider North African sounds into the mix. Add a limited El Fenn boutique of handmade Moroccan pieces, Hassan Hajjaj Larache Shop items and cocktails above Soho, and suddenly the idea of leaving London in August feels almost unnecessary.
