

Interview: Glittersphere CEO Nishma Patel Robb
THE WICK: What does a typical Monday look like for you?
Nishma Robb: I don’t do coffee, I know, scandalous, so Mondays start with a dog walk to clear my head and mentally organise my glitter. I plan content for Glittersphere, events I am speaking at or hosting, and set intentions: which women can I help spotlight this week? My work blends hosting panels, podcasting and strategy, but Mondays are about getting my sparkle straight so I can help other women step into the spotlight too.
TW: Your career has been focused on digital technologies and storytelling, most recently as a Senior Director at Google and now as Founder of Glittersphere – what has been the biggest technology shift you have witnessed in your career?
NB: I’ve done the full media bingo card – from Teletext (yes, that ancient thing your parents used to check football scores) to Google, and now AI. The real unlock? Pairing two AIs: Artificial Intelligence and Authentic Intelligence™. We need human creativity, empathy and storytelling more than ever, otherwise it’s just algorithms shouting into the void. I am an AI advocate and am excited at how it will augment our lives and bring new meaning to creativity and storytelling.
TW: When has art moved you in your career and how are you seeing art and new technologies increasingly fuse together?
NB: Anish Kapoor’s Marsyas at Tate Modern overwhelmed me – three vast steel rings draped in blood-red PVC, both visceral and sublime. Later, Cloud Gate in Chicago reflected the city and self back at me. Today, tech extends that mirror: immersive works and AI-generated art are dissolving boundaries and making creativity more democratic.
TW: As the former 101st President of Women in Advertising and Communications Leadership, what is the best piece of advice you have received and would pass on?
NB: “Do it scared.” Courage isn’t the absence of fear; it’s moving despite it.
“We need human creativity, empathy and storytelling more than ever, otherwise it’s just algorithms shouting into the void.”









